Thailand has a reputation for being a cheap travel haven. If the various stories we heard before visiting had turned out to be true, we would have been able to live like royalty while barely denting our modest backpacking budget. But have things changed now? Is Thailand expensive?
Private-room accommodation for a few dollars, beers for a few cents, street food for next to nothing, massages for loose change. The promise of this ahead helped to reduce our money worries in Australia over Christmas as we watched our bank balances plummet.
Since arriving in Thailand, however – and perhaps foreseeably – we have discovered that things aren’t as cheap as they used to be. Judging by the grumbling we’ve heard among some of the backpacking community, it seems that many people arrived here with similar preconceptions about cheap prices.
Thailand’s super-low-cost reputation may be a hangover from the early 2000s, when the country was recovering from the Asian economic crisis of 1997, and the tourism sector began its modern boom. It was never going to stay like that, but is that really a bad thing? While there are up and down sides to tourism of course, particularly with regard to sustainability – the economic boost in Thailand has helped to improve many people’s lives.
1. Tourism in Thailand is at an all-time high
The main driver for Thailand’s rising prices is the continuous influx of new tourists, which is fuelling economic growth and creating more opportunities for local businesses.
According to official data from the country’s department of tourism, the number of foreigners visiting Thailand broke 35 million for the first time in 2017, nearly 3 million more than the previous year, and more than triple the 10.87 million visitors in 2002.
Inevitably, as more business comes through the door, the cost of visiting major attractions on the popular tourist route is creeping up. For example, the entrance fee to Bangkok’s Grand Palace has doubled from 250 baht to 500 baht in ten years. It’s also a lot more crowded these days, too.
2. Poverty in Thailand is shrinking
This point relates to all the facts in this list, but it’s worth stating alone. In the last three decades, Thailand has made miraculous progress in alleviating poverty and improving living standards, albeit with a blip in the late 1990s during the economic crisis.
In the mid-1980s, before globalisation took hold in south-east Asia, two thirds of Thailand’s population lived below the poverty line (defined by the World Bank as $1.90 per day). A year ago, Oxfam reported that the figure had dropped to 10% of the population – a remarkable turnaround in three decades.
Thanks to the growth of tourism, Thai people are earning a lot more: average monthly wages have doubled from 7,000 baht in 2005 to 14,000 baht in 2018.
3. Tax on booze and cigarettes is on the rise
Perhaps targeting the most popular indulgences of foreign visitors, in September 2017 the Thai government raised taxes further on alcohol and cigarettes.
While the impact of the change isn’t a huge one – the price a bottle of beer has risen by about 3 baht, and cigarette packets between 4 and 15 baht – this is the latest in a series of gradual tax rises over the last few years. In 2013 a similar move saw the price of a beer bottle rise by 3–7 baht.
This gradual creep in duty means that the cost of drinking and smoking in Thailand is considerably dearer than it was a decade ago.
4. The Thai government is investing in the future
The burgeoning tourism sector and tax rises mean that the Thai government has greater funding at its disposal. With a highly positive economic outlook for 2018, it is ramping up its spending on infrastructure projects to support growth.
Besides tourism, Thailand’s economy today still heavily relies on manufacturing products for international brands (how often do you see “made in Thailand” on your gadgets?), but that may be set to change. In the longer term, Thailand is aiming to achieve developed-country status within 20 years, as part of a strategy unveiled in 2017.
The 20-year national strategy, dubbed “Thailand 4.0”, focuses on reducing wealth inequality, and advancing technology innovation, creativity, and research and development. If the plan is successful – and on current evidence it will be – the future visitor to Thailand might need to spend a bit more, but will find a modern nation that is competing on the world stage.
5. The Thai baht is getting stronger and stronger
For the international visitor to Thailand, price rises over the years are even more noticeable due to the continuous strengthening of the Thai baht.
Take the exchange rate with the UK’s pound sterling, for example. In 2008, you could get as much as 67 baht to the pound; on the eve of the referendum on EU membership in 2016, you could still get 52 baht to the pound; but as I write this article in March 2018, the rate has sunk to 43 baht to the pound.
It’s a similar story with the US dollar and the Euro, albeit with a few more fluctuations. Foreign currencies just don’t go as far as they used to in Thailand.
Koh Phi Phi island in the south is one of Thailand’s most expensive backpacking spots6. It’s still pretty cheap to visit
There really isn’t too much for tourists to complain about anyhow – the cost of travelling in Thailand is still incredibly low.
The islands in the south are the most expensive part of the standard backpacking trail, and even there you can get a hostel for 250 baht a night, a dish in a local restaurant for as little as 50 baht, and a beer for 60 baht if you look hard enough.
In Bangkok it’s even cheaper (pad thai for 30 baht around Khao San Road!), and in the likes of Pai, Chiang Mai and Chiang Rai in the north it’s cheaper still. I write from Chiang Mai, where we are paying 120 baht each for a night’s accommodation, and that’s far from the cheapest available.
If that’s too expensive, then next-door Vietnam, Cambodia and Laos are cheaper destinations to travel. But like Thailand, and like everywhere, they won’t stay that way forever, and that’s a good thing.
Are you travelling to Thailand and concerned about the costs? Here are my tips for travelling Thailand on a budget.
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That’s good to know. I have never been to Thailand actually, somehow it is not on top of my list. But I always saw it as a relatively cheap destination. Hope the prices would’t rise really high, when I finally get there.
Good post overall. Some interesting facts, instead of generic architecture.
Very informative! Thanks for the info! Is Thailands poverty really decreasing though? I’ve heard mixed things on this
It’s still a big problem in the rural areas but few countries have made more progress on poverty in the last 30 years. Down from 66% to 10% of people living below the poverty line since 1986. Still a long way to go but it’s moving in the right direction for sure.
Great article! I had always heard Thailand was inexpensive so sounds like I should go sooner than later. Although it seems their economy is changing for the better which is always nice to see. Thanks!
Very very useful insight.. seems like Thailand is no longer the “Cheap” Thrills destination. Good that the govt is investing in the right places.
This is really helpful post for travelers seeking to visit Thailand. Good information back. Thanks for sharing.
My first independent trip as an adult was to Thailand back in 2012. It’s interesting and understandable that prices are increasing gradually. Thailand is an still an extremely hot destination for the ease of travel and affordablity and it seems like every other person that travels makes the pilgrimage to Thailand at some point. I’m not 100% sure I would return at this point as my boyfriend is not that interested in visiting the country given its immense popularity. I definitely remember being surrounded by more foreigners than Thai people for the majority of my stay and while that was fine for me back in my party days, I’m a more relaxed traveller now haha and I’d rather connect with people I normally wouldn’t have the chance to.
With an upcoming trip to Thailand this week, your post has been extremely helpful for me. It has also been educational since I had no clue that Thailand also manufactures products for international brands. Tourism is it’s only source of income I assumed.
I really want to visit Thailand! I know it is such a busy places with tourists, so I can see why they are putting up prices, I am just wondering what the impact is on the digital nomad community in Thailand.
I think a lot of the digital nomads are based up in the north around Chiang Mai and Chiang Rai – I’m just in the area now! It’s a lot cheaper up here than Bangkok and the south, so maybe not too much of an impact just yet.
Very interesting and informative article. I’ve recently visited Thailand and I agree it’s not very cheap as my friends (who visited a couple of years ago) told me. I agree if we look at it from the country’s perspective and not from a tourist’s perspective, it is a good thing. The country is progressing and that justifies the rising prices. You’ve listed down quite valid reasons for this increase in price. But, yes, as you mentioned, it is still pretty much cheaper than a whole lot of other countries.
This is a great article that served to enlighten me on a trend that I think is taking place in many destinations that were once perceived as ‘cheap’. I think its a positive thing for the local economy though, once it doesn’t get to the point where they’re pricing themselves out of a thriving tourism industry!
I agree with you that it is not necessarily a bad thing that prices have risen by a bit in Thailand. Your analysis on why they have risen is insightful and eye opening. A welcome change from the usual travel blog format.