Blogging

We first fell in love with blogging as a creative way to document our travels; now we're building a business on it. Here are some of the tools and resources we use.

Disclaimer: Some of the links on this page are affiliate links, which means that if you buy something after clicking, we will be credited for referring you. There is no additional cost to you, and we only recommend products that we have used ourselves and trust.

Blogging course

We signed up to Adventure In You’s Blogging Fast Lane course early in our adventure with Career Gappers. The course is run by Tom and Anna, the couple behind one of the world’s most successful travel blogs.

The Blogging Fast Lane covers everything from the basics of getting set up right through to marketing and monetisation. It’s a great resource whether you’re just starting out, or you’ve been blogging for years but want to take it to the next level.

What we love most about the Fast Lane is that it’s not just a course, but a community too. A dedicated private Facebook group provides a safe space for everyone to ask questions and share experiences. Tom and Anna are always attentive, helpful and quick to respond.

You can find out more about the Blogging Fast Lane and sign up here.

Hosting and content management

Career Gappers is hosted and managed on WordPress. We believe it’s the best tool out there for blogging, whether it’s a startup, a hobby or an established business. There’s a good reason that more than a quarter of the world’s websites are built on the platform.

The pricing options provide a range of different features for the various stages of your blogging journey. We started out on Personal, but eventually upgraded to Business and we haven’t looked back. In particular, the live chat support has been invaluable, and we’ve had access to a whole host of amazing free theme designs.

Site monetisation, ability to install plug-ins and SEO tools are also great tools that come with the Business plan.

You can get started on WordPress today here.

SEO strategy

Shortly after we launched Career Gappers, Alex attended the TBEX conference in the Czech Republic and went along to a pre-event workshop by Make Traffic Happen. That turned out to be a transformative decision, as the workshop gave us the strategic direction we needed to get started with search engine optimisation.

Since then, we’ve managed to flourish our traffic using the methods explained Make Traffic Happen’s workbooks. They’ve also recently launched a course on SEO.

You can join Make Traffic Happen’s Facebook community here.

Keyword research

It’s no good producing a blog full of great content if nobody ever sees it. The most powerful way to drive traffic to your site is through search engine optimisation (SEO).

SEO tools can be very expensive for bloggers who don’t have the kind of funds that big organisations enjoy. However, we have found that Keysearch covers everything we need for keyword research, and at just $17 per month for the starter package it is affordable.

You can sign up for Keysearch here, and if you quote the promo code KSDISC at checkout, you will get 20% off. Consider it a treat from us!